We’ve spent 2013 on the road, hosting a series of events called APIs & IPAs in several cities. So far we’ve been to Portland, Seattle, Vancouver, Boulder, Denver, Kansas City and Chicago. Here’s a bit more about the events and why we do them:
When it comes to developer marketing, evangelism and outreach, we’ve dabbled in just about every approach.
Hackathons have been great. They give us a chance to truly showcase our API and solicit direct feedback from people who are implementing it. Conferences and meetups are great, because they have a focused theme, with specific talks attended by specific types of people.
A few months ago, we decided to head out on the road for a series of events called APIs & IPAs. These events aren’t meetups or conferences or hackathons, they are essentially just happy hours. By partnering with the coolest local tech companies, choosing a bar in a startup neighborhood, and promoting through lots of local channels, we are able to reach a wider swath of the tech community than we might be able to with a hackathon or a conference.
So far, here’s who has co-hosted these events with us:
Singly exists in part to make apps more social, and break down barriers between the silos of networks and services. Similarly, by promoting through various meetups, blogs, co-working spaces and incubators, APIs & IPAs aims to bring the various tech circles in one city together.
This project has allowed us to go to various tech hubs (so far: Portland, Seattle, Vancouver, Denver, Boulder, Kanas City and Chicago) and spend time at the local incubators, stop by some startup offices, offer a tech workshop, and then meet and hang out with the Who’s Who of that startup community. Given our limited resources (mostly, a tiny evangelism team), this has proven to be truly valuable for us.
From Pearl Street in Boulder to the KC Startup Village to Gastown in Vancouver and others, we’ve had the opportunity to experience the nuanced differences that make each of these communities special. We’ve even had two people show up to APIs & IPAs in multiple cities.
It’s important that we make sure people walk away from the events with an understanding of Singly and what we do, but these events are also largely about community. We aren’t coming just to pitch a product and walk away, we are hoping to bring the community together for an evening of sharing and networking, and to show our support for both small and large tech hubs everywhere.
Singly aims to make the web more social, compelling and programmable by breaking down down barriers and facilitating interactions between applications.
APIs & IPAs is our way of solving a similar, offline problem. We hope to build bridges between the circles within our innovation hubs, and build bridges between those hubs.
Many thanks to the wonderful companies that have co-hosted these events, and the wonderful people who have attended them. We’d love help deciding where to go next!